of respondents say that the companies that provide information about their products in custom publications help them make better purchasing decisions.
Stories can get sticky.
As creators and purveyors of custom content in all its evolving permutations, we at SPOT ON media think STICKY IS GOOD.
Today’s sophisticated media-savvy audience has developed an immunity to the endless spin of the same old marketing messages. An inner voice acts as gatekeeper: “Tell me something I don’t know; and make it useful, interesting and entertaining while you’re at it!”
If you want your message to cut through the jumble of marketing clutter it is no longer enough to merely sell; it is essential to add the tell. That’s where custom media comes in.
We at SPOT ON media are tellers of tales and crafters of page-turners that produce tangible results. That’s STICKY-NESS... and that’s good.