Imagine a conventional magazine (or a magazine in electronic format) that is glossy, colorful, up to date, and editorially interesting. Then imagine that it is your own company’s magazine.

You control everything about it: how it looks, who it goes to, how often you publish it, and what topics it covers. You control the magazine in terms of your own marketing objectives.

That’s custom publishing: one of today’s fastest-growing marketing tools. Hundreds of companies, across all industry sectors, are discovering that a customer magazine delivers measurable results for them. It promotes brand awareness, generates new business, boosts sales, and increases customer loyalty.

We believe that a customer magazine can be one of the most important ways to strengthen the bond between a company and its customers. Receiving the magazine makes customers feel valued. It is a new way to deliver information to customers in a manner that they truly appreciate and enjoy.

The fact is that people like magazines. They find magazines neither annoying nor intrusive, unlike other promotional media such as advertising and direct mail. They enjoy well-targeted editorial and respond positively to the “soft sell” that a magazine delivers.

Customers get to know the company better by reading about its expertise and services. This is especially true for companies with complex messages that can’t be told in 30-second spots or in images. Research reveals that consumers are more likely to take action as a result of reading magazines than after watching television commercials.

A custom magazine ...

Informs and adds value: It keeps customers up-to-date about new products, special offers and launches.

94 percent of business and 91 percent of consumer custom magazine readers say they are informative.

Generates sales: It is persuasive, helping you sell more products and grow your account base by targeting potential customers.

	67 percent of business and 40 percent of consumer custom magazine readers say they are more likely to purchase products featured in the magazine than ones presented to them through any other type of advertising.
	33 percent of business and 57 percent of consumer custom magazine readers have purchased a company’s product or service as a direct result of reading its customer magazine.

Increases and improves brand image and awareness: It reinforces your company’s position and defines brand.

	75 percent of business and 71 percent of consumer custom magazine readers believe that a magazine helps to improve a company’s overall image.
	80 percent of custom magazine readers say that the company has a good reputation and is striving to meet its customers’ needs.

Encourages loyalty: It increases annual customer retention rates, reduces churn, and keeps customers coming back. Custom magazines can incorporate special discounts and reader offers, as can loyalty cards.

40 percent of readers are likely to continue using the company or select it for another purchase in the future.

Facilitates feedback and opinion gathering: It offers regular contact with customers and stimulates dialogue with them. Competitions and reader surveys are opportunities for data and opinion feedback.

Helps your company spend quality time with customers: People like reading custom magazines, so they spend time with them.

	92 percent of readers spend an average of 30 minutes reading the magazine, and 45 to 50 percent read it from cover to cover.
	39 to 42 percent keep the magazine or pass it on to friends and colleagues.

Provides entertainment: It is nonintrusive and more effective than "one-hit" forms of promotion and advertising.

	75 percent of business and 79 percent of consumer custom magazine readers enjoy reading them.
	78 percent of consumers (and 85 percent of regular readers) agree that a customer magazine is a better way for a company to tell readers about its products and services than any other medium.