SPOT ON media brings together a unique group of international publishing and strategic marketing specialists who offer expertise in:

• design and editorial
• marketing and branding
• CRM (customer relationship management)
• web and software development
• advertising sales

Over the past 20 years, SPOT ON media’s founding partners and associates have worked individually as consultants to the magazine industry. We have conceptualized new magazines, repositioned and redesigned existing ones, developed business and marketing plans, guided editorial management, and even directed reader surveys in order for publishers to rethink or revitalize their publications.

Now the experts have banded together, giving birth to SPOT ON media, a powerful combination of creative talent and marketing acumen.

As a custom publishing agency, we can translate your unique brand personality and marketing objectives into print magazines, digital multimedia, and loyalty cards, targeting the publication to the people who really count—your customers. Between our two offices in New York and Cape Town, we have put together a diverse and dedicated team, working in all the disciplines of design, editorial, marketing, research, database management, advertising, and web development. We also have an extensive network of freelance experts.

Adding up our group’s combined experience, we have:

• designed and redesigned over 362 publications
• won 325 national and international awards for excellence in publication design, editorial art direction, branding, and advertising
• conducted seminars, workshops, and training for the magazine publishing industry since 1977 and been among the founding faculty at the Folio: publishing conferences held annually in New York, Chicago, and Los Angeles, with over 25,000 publishing professionals attending our presentations
• created award-winning brand identities and advertising material in a myriad of industry segments
• developed award-winning software, digital multimedia, and web solutions since 1991
• incorporated reward or loyalty cards as adjuncts to magazines since 1999

We offer a full-service, turnkey package

• magazine concept, branding, and development
• strategic marketing and CRM planning
• editorial management
• art direction and design
• print procurement and production coordination
• circulation management:
  fulfillment house procurement
  list acquisition
  database management
• digital publishing solutions:
  web site design
  development and hosting
• e-commerce solutions
     e-newsletters
     online content
     multimedia CD-ROM design
• metrics:
     reader/customer research
     ROI measurement
• advertising sales
• loyalty and smart cards