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A Strategic Partnership between SPOT ON media
and Castle Connolly companies
With our unique combination of skills, The Storyboard offers the medical industry a custom media service which can communicate effectively to both general consumers and the research and health care industry. This dual specialization gives us a wide perspective on the world of clinical care, bringing added value to our clients and their audiences.
As strategic communicators and marketing strategists, the exceptional value that SPOT ON media and Castle Connolly companies bring to each client lies in their ability to offer winning combinations of the following five fields of expertise:
- Education for the medical field: Castle Connolly Graduate Medical Publishing’s Educational Review Manuals (ERMs) are concise and comprehensive reviews of medical specialties for all final-year residents and fellows, as well as for physicians taking their board recertification exams.
- Education for the publishing industry: We have been conducting seminars, workshops, and training for the magazine industry since 1977 and are among the founding faculty at the Folio: annual shows in New York City, Chicago, and Los Angeles.
- Award winning editing and design: We have designed or redesigned over 319 publications, winning more than 330 national and international awards for excellence in publication design, editorial art direction, branding, and advertising campaigns.
- Direct marketing strategy and customer relationship marketing.
- Access to the most comprehensive medical practitioner databases in the U.S.
This is the research and information company nationally recognized for:
 America’s Top Doctors, a guide that profiles more than 5,000 top referral specialists throughout the U.S. 
Top Doctors, a series of regional guides to finding the best primary and specialty care physicians.
Top Doctors’ feature articles in national magazines such as Good Housekeeping, Ladies’ Home Journal, Redbook, and Town & Country, and numerous regional magazines such as New York, Chicago, Philadelphia, Memphis, Sarasota, and Palm Springs Life.
Castle Connolly medical guides are respected and widely used, not only by consumers, but also by doctors themselves.
Castle Connolly Graduate Medical Publishing’s Educational Review Manuals, or ERMs, the concise reviews of medical specialties that are sponsored by a pharmaceutical company and given free of charge to over 70,000 residents, fellows, and recertifying physicians.
Castle Connolly Graduate Medical Publishing executive management team
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John K Castle – Chairman
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Chairman of the board of New York Medical College for 11 years.
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Public commissioner on the Joint Commission on Accreditation of Healthcare Organizations for five years.
- Trustee of five hospitals in the New York metropolitan area.
- Member of many voluntary boards including the Corporation of the Massachusetts Institute of Technology.
- Chairman of a leading merchant bank.
- Received a B.S. from the Massachusetts Institute of Technology and an MBA with high distinction from the Harvard Business School, where he was a Baker Scholar.
- Received an honorary doctorate from New York Medical College.
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John J. Connolly, Ed.D. – President and CEO
- President of New York Medical College for over 10 years.
- Fellow of the New York Academy of Medicine and the New York Academy of Sciences; director of the New York Business Group on Health; member of the President's Advisory Council of the United Hospital Fund; and member of the Board of Advisors to the Whitehead Institute of Biomedical Research.
- Director, founder, and past chairman of the board of the American Lyme Disease Foundation.
- Trustee of two hospitals and chairman of the board of one.
- Received a doctor of education degree in college and university administration from Teachers College, Columbia University.
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Michael D. Wolf, Ph.D. – Executive vice president
- Nationally known lecturer, medical and health writer, and editor; author of six books that have sold over 200,000 copies.
- Guest on over 20 national TV shows, including NBC's Today Show and ABC's Good Morning America, and formerly a contributing editor at Self magazine for 10 years.
- Received an interdisciplinary Ph.D. in pharmacology, psychology, and exercise science from the University of Texas.
- Assistant professor on the graduate faculty of New York University.
- Member of the board of directors of the National Organization on Fetal Alcohol Syndrome and co-chair of the 2005 awards benefit evening.
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